MA Material Futures Graduation Project Central St. Martins 2016
art director / Benedetta Martino
video maker / Alex Caroppi
LATEX in the fetish world is seen as a second skin, or simply coated in shiny substance like paint. Adding further visual stimulus to add to physical sensations produced by the material.
art director / Benedetta Martino
video maker / Claudio Cassano
R U B B E R D O L L
Luca aka Bei Capelli / 42 years old, owner of a flooring wooden company.
Beautiful hair began to approach the fetish world when he was a child by secretly wearing his mother’s shoes. As he was growing up, he developed a passion for wearing high heels and latex, on a daily basis when possible for him , latex is like a second skin that envelops him and then he is compelled to add more and more layers on it.
ph / Claudio Cassano
MA Material Futures Graduation Project Central St. Martins 2016
art director / Benedetta Martino
video maker / Alex Caroppi
PHOTOGRAPHY BY CLAUDIO CASSANO
"Can fetish be incorporated into our daily lives, help us to overcome the tensions, meet our needs, and thus be accepted by our contemporary society?"
Fetish evokes a desperate attraction and a burning desire for something tangible: a situation, an object or a gesture that helps to meet the deepest emotional needs. Daily Fetish is a project by Benedetta Martino for Central St. Martins in London, MA in Material Futures and visually realized in collaboration with artist Claudio Cassano.
After extensive research into the infinite variations of the fetish world, some of the best known practices were selected and observed: the Japanese art of Shibari, the fetishism of latex, and the concept of submission and domination applied in Spanking.
The essence of these elements was distilled through a metaphor of the human body and applied parallel to three types of meat used in Great Britain: Pork, Sausage, and Chicken.
The goal is to show how the satisfaction, not only of exclusively sexual origins, can be reached through gestures and actions of a fetish nature. This project wants to be understand how the potential of fetish can help in the conduct of everyday life and specifically through daily acts such as cooking.
Documenting this universe with real people in the act of their practices, through photos and videos, shows how fetish has the potential to help escape the stresses of everyday life in the moment in which it is practised. The method is to provoke, visually and directly showing the viewer a "world" outside the social rules, a different world where the escape from modern stress can be easily achieved through fetish.
art director / Benedetta Martino
video maker / Claudio Cassano
SHIBARI simply means to tie. The ancient Japanese art of being wrapped in a slow and relaxed atmosphere.
N A W A S H I
Angelo aka Dr. Fatso / 52 years old, call center operator, Shibari Master.
Dr. Fatso discovered as a child his passion for bondage and later for Shibari at first, he would bind himself alone, but by doing so he felt marginalized and perverted. Eventually though the internet he learned that he was not alone in his desires and a new world opened up for him.
B U N N Y
Anna aka Miss Alice / 42 years old, secretary in an accounting firm.
Miss Alice has always had a passion for bondage in her private life,
a passion that after a few times has becomes her favorite hobby.
She is a model for her partner Dr. Fatso, a canvas on which his ideas come to life. Miss Alice is addicted to being a model and slave for Dr. Fatso.
ph / Claudio Cassano
Exhibit at Milan Design Week 2016
Can everyday work unlock a personal fetish experience?
Fetishes help us cope and deal with the pressures of everyday life, and this project explores how we can conceal and introduce fetish behaviour into everyday tasks to help address our deep-rooted, fundamental emotional needs.
art director / Benedetta Martino
video maker / Alex Caroppi
2st Prize at Food Film Festival 2018 London created by Bompas & Parr
Milan Design Week 2016
apron made in collaboration with the brand BATNA
ph / Letizia Toscano
Video art project for the music release of Luca Ballerini and Ambassador Club on Ambiwa Record.
art director / Benedetta Martino
video maker / Alex Caroppi
MA Material Futures Project 2015
Toucher describes the localized sensations of the bodily self in the future of virtual reality and body awareness through the materials.
Today our daily life are, for the largest part, made up our interactions with real tangible materials but in a not too distant future, virtual reality will be an integral part of our daily lives.
The impact of these new immersive technologies will result in less and less frequent contacts with the materials and with the tactile sensations that these own materials can cause.
In a world made up largely of digital reality, the materials become increasingly important because they allow us to have tactile awareness of our body and therefore make us feel alive; these sensations that lead us to feel our lived body as we feel it “from the inside”,i.e. the body that we live from the first-person perspective as a seal of our individuality and as the zero-point of our orientation in the world.
art director / Benedetta Martino
video maker / Carmen Romina Sposari
ph / Letizia Toscano
MA Material Futures Graduation Project Central St. Martins 2016
art director / Benedetta Martino
video maker / Alex Caroppi
WIP project MA Material Futures, Central St. Martins 2015
This project is focused on how to decontestualized daily objects,
bringing out the hidden side of simple everyday gestures and
commons materials, if even just remembering the high aesthetic
feeling that they can arouse.
art director / Benedetta Martino
video maker / Alex Caroppi
ph / Letizia Toscano
MA Material Futures Graduation Project Central St. Martins 2016
art director / Benedetta Martino
video maker / Claudio Cassano
A series of kitchen iron tools that I personally created that the cook used in the making of the Daily Fetish 1st recipe. These enabled him to transform the cooking experience into a fetish experience.
